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Under his creative leadership, Lowenthal’s teams have achieved multiple national and global creative awards, including the CLIO Healthcare, Manny Awards, MM&M, In Awe, The Global Awards, Doctor’s Choice, DTC Nationals, WWW Health Awards, and the Rx Club.In 2013 Lowenthal participated in Sx SW as a panel speaker for “Is Social Media Making Us Sick?The campaign’s iconic use of a Kaplan Meier curve superimposed over a patient’s lifeline was voted by Oncologists as their favorite ad for two years in a row.In 2011 he was promoted to Group Creative Director, then to vice president, in 2013.More recently, Aryeh has led agency teams on HCP campaigns and projects for GSK, Pfizer, BMS, and Abb Vie on vaccines, oncology, and immune-mediated diseases.His belief that “doctors are people, too” drives fresh ideas and experiences that are either elegant, outrageous, emotional, or a combination thereof.He began his career developing advertising, collateral, and convention materials for Canon at Denstu.At Lowe, Guy became involved in creative work on healthcare accounts that included Fosamax, Weight Watchers, and US Healthcare.
He scored his first creative success with the global concept for the lung cancer treatment Tarceva (erlotinib).
Prior to joining AT, Lowenthal worked as a Senior Medical Animator and Illustrator for Anatomical Chart Company, now a division of Wolters Kluwer Health.
He designed and developed medical multimedia products for leading pharmaceutical companies.
This is what Fabio De Vecchi likes the most about his job: to create surprising tales aimed at enhancing a product’s benefit through techniques able to maximise its value.
Fabio started painting trains when he was a teenager, and his journey is yet ongoing.
He has contributed to global work on Seroquel and Aggrenox, and supervised the Tamiflu, Cubicin, Vimovo, Soliris, and Remicaid/Simponi i Pad visual aid applications.